Category Archives: Planning

Strategic Planning for Success

plan to succeedHow Can You Help Your Customer Succeed with Digital and Social Media?

Ask Yourself The Following Questions.

  • Who is my target audience? Are they male, female and are the customers or consumers?
  • Will my target audience be familiar with and/or use social media or online marketing?
  • Where and how does audience use online media –at home, at work, on mobile?
  • Who are the competitors and how do they use social media?
  • What is the goal? Brand recognition, building relationships, grow lists, sales, engagement….
  • What is the message and what is your online personality, values, and promise?
  • Do we internally have the time to produce content for social media, participate and engage in different platforms?
  • Who will be in charge of monitoring our message and brand on each social media platform?
  • ROI, Return on Investment on time and effort, analyze and adjust.

Internal resources and a solid marketing plan are necessary to implement and run a successful social media marketing strategy. So ask yourself these questions and make sure that you and your team are ready before diving into your next online marketing effort.

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