What Types of Marketing are Businesses Using
SOCIAL MEDIA EXAMINER asked social media marketers what other types of marketing they were participating in. The top three included email marketing, search engine optimization and event marketing. B2B marketers were significantly more likely to employ search engine optimization (71%B2B vs. 65% B2C) and event marketing (70% B2B vs. 58% B2C). Organizations with 1000 or more employees were more likely to participate in event marketing (73%). Social media marketers with 3 or more years of experience were more likely to participate in search engine optimization (80%) and event marketing than others (79%).
How will marketers change their social media activities in the future?
Facebook is clearly a top winner. 92% of marketers are using Facebook and 75% plan on increasing their activities. Only 3% of marketers surveyed do not plan to utilize Facebook. Second only to YouTube/video and tied with blogs, Facebook is an area where marketers feel they can achieve substantial results.80% of B2C plan on increasing Facebook efforts. 83% of large businesses will also increase their Facebook activities. Facebook is also the top focus for people just getting started with social mediamarketing.
Blogs remain a strong area of focus for social media marketers, with 75% indicating they’ll increase their blogging activities.The self-employed are more likely to blog, with 79% reporting increased activity.In 2010, 81% of marketers planned on increasing their blogging activities..
Twitter 73% of marketers will increase their activities on Twitter. Large businesses are most likely to increase their activities on Twitter,with 77% reporting.
LinkedIn As expected, B2B are significantly more likely to plan on increasing their use of LinkedIn (71% of B2B versus 51% of B2C). The self-employed (68%) were more likely to increase their use of LinkedIn.