Power of Social Media

globe&socialThe Power of Social Media

A huge amount of research supports the idea of the Social Web as a powerful commerce engine. Some highlights:

  • “38% of consumers have followed through (at least once) with a friend’s recommendation they have received via social media.”  Empathica Consumer Insights Q2, 2010
  • American Eagle Outfitters (a Bazaarvoice client) added Like buttons to every product page, and saw that visitors from Facebook spend an average of 57% more than other visitors
  • Levi’s (a Bazaarvoice client) sourced 50% of their 2010 Cyber Monday traffic to Facebook
  • Working with Bazaarvoice, Benefit Cosmetics has received more than 1,700 product reviews on their Facebook Page. Click-through rates on Buy Now buttons on Benefit’s Facebook Page are 10 times higher than the average online ad’s
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