The Power of Social Media

A huge amount of research supports the idea of the Social Web as a powerful commerce engine. Some highlights:

• “38% of consumers have followed through (at least once) with a friend’s recommendation they have received via social media.”  Empathica Consumer Insights Q2, 2010
• American Eagle Outfitters (a Bazaarvoice client) added Like buttons to every product page, and saw that visitors from Facebook spend an average of 57% more than other visitors
• Levi’s (a Bazaarvoice client) sourced 50% of their 2010 Cyber Monday traffic to Facebook
• Working with Bazaarvoice, Benefit Cosmetics has received more than 1,700 product reviews on their Facebook Page. Click-through rates on Buy Now buttons on Benefit’s Facebook Page are 10 times higher than the average online ad’s